BulletSafe Bulletproof Vests
was launched to ensure that people have an affordable, protective choice in body armor. BulletSafe's goal is to save as many lives as possible by making protection affordable, so that companies can protect their employees and so individuals can protect themselves.
How we started
In the 1990's a guy named Tom was working for a defense helicopter company. His job was to test out new things to make sure they worked. One new thing he tested was a new bulletproof fuel tank liner. Instead of being made by Kevlar®, it was made from Ultra High Molecular Weight Polyethylene (PE). Kevlar® is nice, but because it is only made by Dupont, it is very expensive. PE can be made by anyone, so it costs less. 70% less, actually. The new fuel tank liner performed just as well as the Kevlar one, and the company started using it. Tom received a little paper certificate for being part of the team that saved the company so much money.
During that time, bulletproof vests were only made of Kevlar®, and they cost $1,000. Tom wondered if someday a bulletproof vest might be made from PE and only cost $300.
18 years later: In the early 2010's, Tom wandered into a store that sold bulletproof vests. He noticed that they were still around $1,000, but to his surprise, they were now made from PE. What? Why? He decided that he should look into this. Why would bulletproof vests still cost so much money?
Tom did his homework and found some answers. He realized that bulletproof vests were expensive for five reasons:
1. BVP - The Bulletproof Vest Partnership is a federal grant that pays 1/2 of the price of a police department's bulletproof vest bill. Since police departments are only paying 1/2 the price, they are not that interested in saving money.
2. Custom fitting - Because of BVP, most police departments buy custom cut and fit vests. They get custom pockets, designs, colors, and embroidery. Police departments like to look their best, so they spend a significant amount getting their bulletproof vests to look just so.
3. Lack of Volume Production - After working at the helicopter factory, Tom went to work at Ford where he learned how to make things inexpensively. Ford makes large volumes of an item at a great price. Bulletproof vest companies don't typically use assembly lines or mass production to make vests, and instead custom make them by hand, which is a lot more expensive.
4. The components weren't carefully sourced - Most vest companies source every part in-house. They pay friends and family high wages to cut and stitch vests, even though they could save their customers a bundle by having the components made elsewhere.
5. Selling to police departments requires a dedicated and large sales force - Each city and each town needs to be sold to individually. Selling to these departments requires in-person visits with the chief. These sales people spend a lot of time driving around and buying lunches. And if an emergency happens, their meetings get canceled, a lot.
Most of these expenses are not necessary to keep people safe. Even though police departments can afford $1,000 vests, other people can not. Hardworking people with dangerous jobs like security guards, armored car drivers, bail bondsmen, process servers, repo men, private investigators, tow truck drivers, bouncers, and people who transport valuables all need protection, but don't make enough money to buy an expensive, custom-made vest.
Tom and his wife, who is a marketing expert, interviewed 100 security guards and found out what they could afford. They could afford no more than $299. The idea for BulletSafe tied back to that original number Tom had imagined; a savings of 70% without any compromise in the safety. It seemed impossible. Tom needed to do what he did at the helicopter company. He needed to make a great product, that performed just as well as any other, but cost 70% less.
BulletSafe launched with a mission:
To deliver a great bulletproof vest for $299. In August of 2013 we launched the company. It was an immediate success, but not with everyone. Security guards loved the vests. Our first sales meeting with a security company nabbed an order for 10 vests, then more orders followed.
Not everyone loved us, though. We pitched the vests to police officers. They loved the price, but didn't order the vest. They didn't need to. Many police departments get federal dollars in the form of a grant, so they often don't even look at the price of their vests. Our vests are popular with anyone who has to buy their vests with real money. Those folks love us.
BulletSafe continues to thrive and grow.
We have tens of thousands of people who wear our vest every day, and we've saved 6 people's lives so far. After years of sales our vests are still just $299. In fact, due to our volume production we have actually been able to improve our vest and still sell it for the same price. We make a great vest, we keep hundreds of them in stock for immediate shipment, and we fit you using a standardized height and weight chart. Everyone knows how tall they are and what they weigh, so we don't have to measure anyone.
BulletSafe is the vest of choice for:
Security companies, armored car companies, EMT and Fire Departments, and even a decent number of police departments. You can order one on our website and it will ship right away. We also have over 250 dealers around the country where you can walk in and buy a vest today. BulletSafe is really proud of what we do. We keep people safe. We save lives and we save people money. BulletSafe is the best value in body armor. We'd be really proud to keep you safe.
BulletSafe Mailing Address:
Bullet Safe / A Division of Sellmark Corporation
2201 Heritage Parkway
Mansfield, Texas 76063
1-817-225-6978 (between 9 a.m. and 5 p.m. CST)
Payment Methods and Sales Tax:
We are very pleased to accept Visa, Mastercard, American Express, and Discover cards. We also offer two flexible payment plans. Sezzle allows you divide your order into four easy payments. When you order you will make the first payment and we immediately ship your vest. We also offer Lay-Buy which is Paypal's lay-away program. You can make payments whenever you wish until you are finished, then we ship your vest.
Sales tax is charged where applicable. The site will use your address to determine if tax should be applied and will do if required. Tax exempt retailers and entities are welcome to contact us to remove the sales tax. Connecticut residents are not able to shop with us online. Connecticut law states that bulletproof vests and body armor can only be sold in a face-to-face transaction, so we are unable to ship there.
We offer five different shipping methods to meet any schedule and budget:
Ground shipping costs $14.95 regardless of how many vests you purchase. It takes 6-8 business days to arrive.
Priority delivery costs $19.95 regardless of how many vests you purchase. It takes 3-5 business days to arrive.
Accelerated Priority costs $27.95 regardless of how many vests you purchase. It takes 2-4 business days to arrive.
Express shipping, (when available) costs $47.95 regardless of how many vests you purchase. It takes 1-2 business days to arrive.
Sign up for the BulletSafe Newsletter to receive a coupon code for free shipping. It is free. It takes 10-14 business days to arrive.
Please note that our shipping cutoff is 3 PM Eastern. If you place your order before 3 PM Eastern Monday-Friday, it will ship same-day. Otherwise, it will ship on the next business day.
International shipping of bulletproof vests is controlled by the Commerce Department. This requires more time and approval than our website allows. If you would like to order body armor for your organization, and your company is prepared to undergo the scrutiny required to acquire body armor through the official process, please contact us and we can begin the process.
Exchanges and Returns:
Exchange for a different size: You may exchange your vest for a different size within 30 days. If you would like to exchange for a different size, please return the vest in "As New" condition and include a note with your return telling us what size you would like receive. "As New" means that the vest is perfect and can be immediately sold to another person. We will mail you the correct size free of charge.
Returning a vest for a refund? Returns are accepted if they are postmarked within 7 days of receipt. All returns are charged a 15% inspection/restocking fee. The vest must be returned in "As New" condition. "As New" means that the vest is perfect and can be immediately sold to another person. When you mail it back to us, contact email@example.com with your tracking information. Orders that originally received free shipping will also be charged the $9.95 shipping fee that they received for free initially.
Vests that are not returned "As New" will be charged a $79 fee to replace the vest carrier. We aren't trying to be mean about it, but everyone who buys a bulletproof vest deserves one that is crisp and clean, not previously worn or handled poorly.
Used Vest Buyback:
If your vest saved your life, we want it.
Did your BulletSafe vest save your life? If so, we want to buy it back from you. We will give you half of the price of a new vest in exchange for your used vest, plus we'll be able to examine how well it worked and use that information to make improvements to future vests. Please, if your vest served its purpose, let us have a look.
We take your privacy very seriously, that is why we ship all orders directly from our warehouse.
When you place an order with us, your information is used to verify that the credit card used matches the billing address you provide.
We also use your personal information to ship your vests to you.
Customers are placed on the BulletSafe Newsletter, which is sent 1-2 times per month. Unsubscribing can be done with one click.
We do not share, trade, or sell your information to outside parties. Your purchase is handled privately.